This duo found the gap between feminine hygiene and femme care segment and started own femme care brand "plush" to fill this gap


It's inspiring to see young entrepreneurs like Ketan and Prince working tirelessly to make a positive impact in the world. The fact that they identified a critical gap in the feminine hygiene and femme care segment and took it upon themselves to create their own brand, Plush, is truly remarkable.

The statistics about cervical cancer in India are alarming, and it's heartening to know that Plush is doing their part to help reduce the risk of this disease by providing high-quality and safe hygiene products to women. It's clear that they take their responsibility seriously, as evidenced by their extensive research and testing process and their commitment to using only the best materials.

I love that Plush is a company that is not only socially responsible but also empowers women by having a team of 14 women out of 18 employees. Their dedication to providing immediate security with a money-back guarantee shows that they stand behind their products and truly care about the satisfaction of their customers.

It's amazing to see how much Plush has accomplished in such a short amount of time. They have already put their products through multiple quality tests and have received certifications from several reputable organizations. Their commitment to providing affordable products that are true to their claims is truly commendable.

I am excited to see what the future holds for Plush, especially given the immense potential of the women's hygiene products market in India. It's clear that Ketan and Prince have a solid plan for growth, and I have no doubt that they will continue to make a positive impact in the lives of countless women in the years to come.

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